270 billion! Yes, you read correctly: 42 billion more applications are expected to be downloaded worldwide in 2017 than there were the year before. Being an entrepreneur may make the internet world seem scary.

Developing an app and putting a brilliant concept into action are only one half of the story; the other half is raising awareness and selling the idea to the intended user base.

It is an undeniable reality that a significant portion of your marketing plan in this day and age involves digital. Since competition and prospective consumers can now be found online, digital marketing is their greatest bet for staying competitive.

Developers have always faced the challenge of creating a fantastic software but finding it difficult to promote it. Not everyone finds mobile app marketing to be enjoyable. Finding a strategy that will work for you in the long term and drive consistent traffic to your app requires much too much effort and attention.

According to estimates, 16% of firms have a plan but haven’t yet integrated it into their marketing strategy, while 46% of brands don’t even have a clear plan for their digital marketing initiatives. The problem is, however, how can you expect your firm to advance and expand if you don’t have a reliable strategy in place to track successes and identify areas for improvement?

The complex field of mobile app development service in the constantly changing landscape of technological evolution goes beyond the straightforward aesthetic of digital interfaces. It combines the fine strands of functionality, ease of use, and adaptation to provide solutions that fit into the larger context of our interconnected lives and promote a peaceful coexistence within human needs and the rapidly advancing skills of contemporary devices, adding an intricate harmony of innovation and utility to the digital ecological system.

Digital marketing: What is it?

A collection of actions known as “digital marketing” will allow you to use your online presence to achieve your desired online presence. Although the word “digital marketing” may seem daunting, putting successful marketing strategies into practice isn’t that difficult.

To put it simply, the primary objective is to double your company’s revenue or to fulfill one or more desired goals. For example, your goal may be to drive 25% more traffic to your website than you did the year before.

In the app marketing industry, machine learning is revolutionizing the game. By simplifying data, providing insightful user data, and encouraging more engaging user interaction, machine learning technologies may improve the process of marketing mobile apps. In any event, keep in mind that the quality of machine learning depends on the data it receives. The following are the top 3 benefits of using machine learning tools:

It is challenging to comprehend how to gain the most benefit for every dollar invested, even with the abundance of data available. Machine learning technology may improve company performance and streamline the marketing process by analyzing data in real time and providing recommendations for wiser decisions.

Appropriate Onboarding

As everyone knows, the success of any program depends on providing a dynamic and engaging user experience. In fact, apps with a solid user onboarding approach see an 11-fold gain in users—61 percent—compared to applications without a suitable onboarding strategy, which see a 41% rise in users. This suggests that a poor onboarding process increases the likelihood that an app will be abandoned.

Implement app store optimization for Smart ASO.

With over 180 billion cumulative application downloads (Statista), it has become clear that having a thorough app store optimization (ASO) strategy is necessary to finish downloads. All you need to do is put these strategies into practice:

Backlinks: The question of whether links pointing to your App Store app impact its ranking has been debated. Yes, backlinks may still aid in raising your search engine ranks. When planning your 2018 application showing strategy, keep this in mind.

ASO together with SEO

ASO and SEO should be integrated. The idea is to reverse engineer the keywords by combining SEO keyword research with application store rankings. This is useful information that you may use to support your ASO approach.

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Within the broad field of software engineering, cross-platform application development is a modular approach that makes it easier to create tasks that go beyond the limitations of particular running systems. By utilizing a single codebase to navigate across the various landscapes of a number of platforms in a harmonious manner, cross-platform app development enables developers to build digital solutions that cross technological breaks down, promoting inclusivity as well as efficiency in the ever-evolving world of digital interactions without sacrificing the inherent intricacies of individual operating frameworks.

AI-supported AI behavior tagret flow for behavioral targeting

Behavioral targeting directs expected results toward the user’s indicated interests by combining search data with online surfing. The technique is designed to predict the behavior of each unique user due to the ability of Artificial Intelligence (AI) systems to modify the large volume of search queries.

Nearly 2 billion people use Facebook worldwide, 200 billion tweets are exchanged annually on Twitter, and Google receives over 40,000 queries every second. All of this data is kept on file on the server along with each user’s unique search preferences.

To fine-tune or alter the adverts, these insights are paired with other forms of targeting, such as location and demographics. An incredibly effective tool for marketers to target their audience is behavioral targeting.

Native Advertisement

Until you’re well into it, you most likely won’t realize you’re looking at native advertising. This is because the format and layout style of the app/website you are viewing are reflected in its content. Put another way, you could think you’re reading a segment or tale, but it’s really an advertisement.

These days, major players in the app market are promoting native advertising. Every website and smartphone app has it; in fact, the well-respected New York Times recently disclosed that native marketing accounted for 20% of its digital ad income.

But native advertising also comes with a price tag. The TIME group requires a minimum of $200,000 to begin a campaign using native advertising.

Why is it so costly?  It seems that consumers mistake native advertisements for articles rather than for advertisements.

Video Marketing

Users are always likely to remember videos for a long time. Actually, US spending on mobile video ads tripled between 2014 and 2018, rising from $1.5 billion to $6 billion.

This is the exact reason why video advertising is becoming more popular, and everyone is using the same strategy. Creating a promotional film aids customers in understanding how an app might benefit them in real life. Additionally, it highlights how special the application is.

If required, additional videos may be played in tandem with the promotional films to run via retargeting campaigns on other video platforms such as YouTube, Facebook, specialized ad networks, etc.

One Last Remark

The mobile app development industry continues to grow in a variety of ways. With the world becoming more mobile-friendly, mobile apps provide a significant chance for businesses to attract and retain customers.

Ultimately, an app with great potential is one that benefits its users and isn’t terrible. It is your responsibility to see that through, and you may utilize these tactics to reach as many people as you can. When it comes to digital marketing for mobile applications, the possibilities are really endless, so be sure you know who your audience is and how to contact them via all available channels!

At Linkitsoft, we recognize the importance of implementing business mobile applications as a component of overall company strategy. We assist businesses in creating native cross-platform apps for a variety of industries.

Danielle Steel